I’ve been a bit slack in recommending some of the great articles and posts appearing on other blogs around the internet, which is particularly highlighted by Jonathan MacDonald’s great series on ‘Choice Architecture in the Wild‘, as it’s now up to a 12th installment!
All of them are well worth reading, and the latest post provides some great examples about the way simple decisions in marketing and advertising are sometimes misguided in terms of what people actually believe and do as a result.
Obviously I need to disclose that I’ve happily known Jonathan a while and he may or may not have once bought me a sandwich (Or I might have bought one for him, in which case, he can disclose it, and also buy me lunch sometime!)
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